According to the ALS Association website, Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. A-myo-trophic comes from the Greek language and can literally be translated as “No muscle nourishment.”
To help raise awareness and donations to help fight this debilitating disease, many people around the country are accepting the ALS Ice Bucket Challenge. The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and nominating others to do the same. The stipulation is that those who are nominated have 24 hours to either accept the challenge or forfeit by making a $100 charitable donation to research. There are many people who are accepting the challenge and donating $100 to research.
The activity went viral on social media in mid-2014 as people around the country to include everyday housewives, school students and teachers, college students, professionals, politicians, athletes, and even well-known celebrities have accepted the challenge. The New York Times reports that people shared more than 1.2 million videos on Facebook between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on Twitter since July 29. Among those who have accepted the challenge are Mitt and Ann Romney. Their videos of accepting the challenge are posted below.